I’m Sarah, a content designer, UX researcher, and content strategist.
I combine content design and education in any company I work with. I enjoy designing content that makes things easier, listening to people during user research interviews, developing style guides, and teaching others how to design good content. I’m a California native and who loves the ocean. When I’m not busy building better content strategies, I’m baking vegan desserts, writing music, or walking with my family at the lake in Dallas, Texas.
How I can help
Content design: Structuring content so that people get the information they need when they need it.
Information architecture: Organizing information in a way that’s easy to understand.
UX writing: Crafting clear, concise, and useful copy that improves experiences.
Taxonomy and labeling: Grouping and naming things so they're intuitive.
Content strategy: Holistic planning of processes that achieve business goals.
Design systems: Creating scalable patterns and standards for product teams.
Messaging and positioning: What to say, how to say it, and when to say it.
Editing: Keeping what's necessary, tossing what's not.
Simplification: Making the complicated seem easy.
Mentorship and coaching: Teaching, advising, and problem solving.
UX research: Pinpointing pain points, revealing opportunities.
As our Senior UX Content Designer at BrainPOP, Sarah reshaped how we design with words. Her strategic approach to UX content design improved countless opportunities for conversion, feature adoption, and user task completion.
—Stephanie Hom, Vice President of Product Design at BrainPOP
Work experience
Content Design and Research Advisor | UX of EdTech Mar 2022 - present
Editorial Lead | UX of EdTech Mar 2022 - Jan 2023
Senior UX Content Designer, UX Researcher | BrainPOP May 2024 - Feb 2025
UX Writer / Content Designer, UX Researcher | BrainPOP May 2022 - May 2024
Content and Community Moderation Manager | BrainPOP Sep 2021- May 2022
Content Designer | Writer’s Grit Aug 2020-present
Education Director | Writer’s Grit Jul 2019-Aug 2020
Writing Professor | Dallas Colleges Aug 2020 - Dec 2022
Curriculum Specialist | ECS Learning Systems Jun 2020 - Jun 2021
Writing Educator | Dallas Christian Academy Aug 2017 - Aug 2021
School Principal | Foothill Adventist School Jul 2014- Jul 2017
Teaching Principal | Peninsula Adventist School Aug 2006- Jul 2014
English Instructor | La Sierra University Jun 2004 - Jun 2006
Design Thinking | Harvard University Business School Online 2023
M.A. Leadership and Administration | La Sierra University 2017
M.A. English | La Sierra University 2006
B.A. Liberal Arts | La Sierra University 2004
Education
Certifications and Courses
Advanced Figma for Content Designers | UX Content Collective 2024
Design Thinking | Harvard Business School Online 2023
AI for Everyone | DeepLearning.AI Coursera 2023
ADP 500 Mentorship Minutes Milestone | ADP List 2023
UX Writing Certificate | UX Content Collective 2022
Diversity, Equity, and Inclusion | Kantola Training 2020
Online Teaching Certificate | Duke University Online 2019
Inbound Marketing Certificate | Hubspot 2019
Teaching English as a Foreign Language | myTEFL 2018