I’ve been a teacher, writing professor, and school principal. Now I design content systems, write LLM prompts, and build the AI experiences that help people make decisions. I also coach and hire writers, lead user research interviews, and develop style guides, because good content still starts with knowing your audience. My projects range from growth marketing campaigns and onboarding flows to generative AI and LLM content.
Work experience
I teach AI how to speak with customers and pros, and help them speak to each other. I design the questions AI asks customers and the summaries both sides get after a phone call. Before call summaries launched, I paused the release to build stronger safeguards, then shipped it to all users.
Beyond the product, I run our company’s content design office hours. I revamped the program into ongoing content research, so we learn the pain points of our internal customers, and I use our AI tools to keep teams organized, surveyed, and coming back. Read how we did it.
I own our content design writing-help plugins for Figma, Claude, and ChatGPT. I keep them accurate, up to date, and useful by tracking usage and making changes as we learn. On dynamic questions, I built a shared Claude Design file with my product designer and introduced her to Claude Code. Our collaboration landed us a presentation spot at a company-wide event.
As the design representative on our company’s AI Champions team, I lead the charge on new AI initiatives and host a design-organization-wide AI build time.
I’m a content design and research advisor with UX of EdTech. Through it, I’ve worked with edtech companies like Chapperone and Quizizz. At Chapperone, I wrote one onboarding flow that had to work for teachers, parents, and students at the same time. I also co-host the UX of EdTech podcast, where I’ve interviewed design leaders from Google LearnLM, Canva, IDEO’s Play Lab, and Microsoft Education.
When BrainPOP’s content team went from six people to one, I was the one. I partnered with six product designers across five teams and got four products speaking in one voice. Content errors dropped 20%.
I wrote the free-trial messages for BrainPOP Science. Turns out teachers do read pop-ups when they’re good: engagement jumped from 3% to 39%, and the trial brought in 570 leads when the goal was 250.
I led editorial for UX of EdTech, including a three-part series on UX writing in edtech: what the practice looks like, how to lead it, and how to survive as a team of one.
My first job at BrainPOP: managing content and community moderation and leading a team of five writers.
I founded Writer’s Grit, a writing company. I hired writing instructors to help kids in Boston Public Schools after-school programs, and we helped working writers publish books and magazine articles. Kids’ first stories on one end, magazine bylines on the other.
I taught college essay writing and research writing. I helped students say what they mean in fewer, clearer words.
I built curriculum for ECS Learning Systems, turning what teachers need to teach into materials students can actually use.
I taught English and journalism to middle and high school students. I also built and led a dual-credit program with a local college, so students could earn college credit before they graduated.
I led Foothill Adventist School for three years, the next step after eight years as a teaching principal.
For eight years I was principal of Peninsula Adventist School and a classroom teacher. Running the school and teaching a class. Same day. Every day.
My first teaching job: college English at La Sierra University, where I’d just earned my degree.
Education
- M.A. Leadership and Administration · La Sierra University
- M.A. English · La Sierra University
- B.A. Liberal Arts · La Sierra University
Certifications and courses
- Advanced Figma for Content Designers · UX Content Collective
- Design Thinking and Innovation · Harvard Business School Online
- AI for Everyone · DeepLearning.AI, Coursera
- 500 Mentorship Minutes Milestone · ADPList
- UX Writing Certificate · UX Content Collective
- Diversity, Equity, and Inclusion · Kantola Training
- Online Teaching Certificate · Duke University Online
- Inbound Marketing Certificate · HubSpot
- Teaching English as a Foreign Language · myTEFL